- Content gathering
- Domain & Hosting Config
- In-browser Process
Test & Deploy
- Cross Browser
- Cross Device
Greg provides a therapy which helps people cope with and recover from a range of injuries and illnesses. Connecting with those who would benefit from Bowen Therapy means conveying the gentle and natural way the therapy is applied, and the results that sufferers can expect.
Keeping a clean and professional design, while remaining approachable, was key. If the design and information was too quirky (as many natural therapy sites are) then it looses professionalism and audience trust. If it’s too sterile and clinical, it won’t convey the gentle and caring way the therapy is applied, not the personal results that patients experience.
Use of a calming hero video clip in the background of the header on the home page help to reassure and calm visitors straight away, and highlighting common complaints the therapy helps with also serve to reassure visitors they have found a therapy worth consideration.